BROMPTON

After more than a decade of collaboration, we redesigned their packaging
to match the exceptional quality and ingenuity of their product.

The Challenge

Brompton was gearing up to launch its new T-line range: a collection of super-light, titanium bikes, engineered with unparalleled precision and innovation.

To mark this milestone in their product development, it was time to bring their packaging up to speed.

The Bright Idea and the Brilliant Execution

Brompton needed packaging that could marry structural integrity with elegant aesthetics. Drawing from the brilliant simplicity of the Brompton fold, our team of experts crafted a design that seamlessly integrates form & function.

Interlocking parts, printed instructions and minimal use of plastic honor Brompton’s sustainability commitments.

Luxury substrates, minimalist fonts & understated palettes create an identity that stays true to Bromtpon’s heritage, while celebrating a new chapter in their story.

The Result – Meaningful Change and Tangible Efficiencies

The new packaging reflects Brompton’s signature spirit and stands out on retail shelves. Elevating the unboxing experience for customers & bike mechanics alike.