VITASUNN

The Challenge

Like many clients we meet, Vitasunn’s products outpaced its visual identity.

From its existing premium melatonin range, to new lines in the works, all of Vitasunn’s supplements are crafted to the highest standards. However, its self-created identity didn’t reflect this excellence.

Facing stiff competition in a crowded market, Vitasunn needed a trusted, distinctive look that could build loyalty and support growth. A brand resilient enough to expand without breaking under pressure.

The Bright Idea and the Brilliant Execution

In a competitive industry dominated by functional, expected design, we chose a bold, disruptive path.

Vitasunn’s new branding focuses on the ultimate benefit: To Help People Feel Better– leaving customers feeling refreshed, optimistic and energized for the day ahead.

“We completely redesigned the logo, moving to a more approachable, bold lowercase font paired with a refreshed mountain sunrise brand icon. Simple overlapping graphic circles organize information on the labels, creating a clean, modern, and optimistic system inspired by the morning sun. Iconography was added to make product details more digestible, reducing clutter and improving navigation for consumers. The new design visually evokes well-being and vitality while breaking free from category norms.”

Lisa Simpson, Creative Director – US at BRANDED

The Result – Meaningful Change and Tangible Efficiencies

Just like its supplements, the new Vitasunn is the burst of energy everyone needed. The brand now radiates trust, premium quality, and the joy of living well. Within a month of launch, Vitasunn saw website conversions soar by 30%, proving that a brighter, more distinctive identity can drive meaningful growth.