Papi Cuisine: How Chef Alex Perez Brought His Bold Flavors to the Shelf

When Baltimore-based restaurant Papi Cuisine decided to launch a retail product line, Chef Alex Perez knew the flavors would speak for themselves, but he needed help to tell the story behind the brand and make it just as compelling.

“We knew the product was great. But we had to figure out how to talk about it.”

Alex had been in the kitchen all his life. Cooking came naturally. What didn’t? Explaining the why behind the product, and connecting it to people beyond his restaurant.

“I’m really inspired by my family background and the culture I grew up with. But is that the whole brand? Or is this something bigger?”

That question became a turning point. Through the process of refining the brand, Alex began to see that this wasn’t just about a spice rub, it was about helping people feel bold, creative, and confident in their kitchens.

From Chef to Brand Builder

Brand positioning didn’t just influence the packaging, it changed how Alex thought about growth.

“It got us from ‘here’s a great product’ to ‘here’s why this brand matters.’ That shift opened up so many more possibilities.”

We weren’t just designing for this product or this year. He started thinking long-term—about how the story could evolve, and how the brand could grow alongside it.

Packaging That Speaks for Itself

Once the positioning was clear, the design followed. The packaging needed to reflect the energy, flavor, and authenticity behind the brand. That meant bold colors, textures, and shots of Alex doing what he does best, bringing fire to every plate.

“We didn’t just throw a lamb chop on there and call it a day. It had to feel like me, and it had to connect.”

The final look balances real, raw kitchen moments, with a sense of polish and presence. It’s built to pop on shelf, while still feeling like it came straight from the heart of the Papi Cuisine kitchen.

Real Advice from a Founder Who’s Lived It

“Take time to think about what you’re really building. Talk to people who’ve done it before. And don’t skip the hard parts—because that’s what makes the brand real.”

A Brand That’s Just Getting Started

The launch of Papi Cuisine’s first retail product marks a new chapter in a story that’s still unfolding. With a strong foundation and a clear voice, this brand is ready for whatever’s next—on shelf, online, and everywhere food lovers are looking for something bold.

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